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In the age of algorithmic curation, artificial intelligence, and the promise of ‘personalization’, there is a phenomenon taking place that is pushing people forward with more considered intention. Technologists continue to create conceptual products that represent a future world where machines will be making the ‘right’ decisions where the humans are unable to do so due to inherent flaws as a result of varying values, judgement and degrees of critical thinking or lack thereof.

One’s quality of life equation or moral genetic make-up is drastically different based on what they value and why they value those things. There is an etiquette to intimacy, it takes time to establish trust, which varies significantly based on the dynamics of each individual. The “rate of trust’ is dependent upon each exchange and experience. AI assistants are learning strictly on a need-to-know basis as they gather information to point them towards specific outcomes, however, lack the ability to ‘read the room’. They are unable to find beauty in the unconventional and abstract, the unexpected mistakes and the subtle nuances of life that often become the greatest influencers of joy and happiness – the ‘simple pleasures’.

In a world of ‘right’, the world becomes flat and uninteresting. The imperfections give us beauty and depth that preserve the idea of personalization itself. If machine learning is calculating everything based on numbers, we will all eventually be influenced towards the same outcomes – there is then a ‘right’ way to live and act in this new ‘right’ society, algorithmically. We need the flaws to connect to human qualities and characteristics. We yearn for the mistakes that give us the stories of something new and original. If Morrissey was pitch perfect, would we like it more? If Neil Young didn’t have such a signature and unique tone to his voice, would we know and experience his songs in the same way? Perfection is unattainable for humans, and as a result, not that interesting. With everything in it’s right place, there is no journey left to travel and nothing left for us to do or discover.

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